Being an Entreprenuer by Cynthia Crosby, Company Lifestyle Director, Posh Lifestyle Company

Being an Entrepreneur

"Being an entrepreneur can be a difficult task, managing time, money, resources, and expenses, and a healthy and balanced life, while trying to build a dream independently, can be really stressful."

Cynthia Crosby

Entrepreneur, Lifestyle Blogger, L'Oreal Brand Ambassador

As a creative, being an entrepreneur is fun, you get a chance to enjoy your craft, work in your gifts, and explore your talents. It is rewarding and self generating, in you are working with the things you have within your self, and your dreams are flourishing.

When it comes to managing resources, managing daily operations, and being a solo entrepreneur, those tasks can be stressful and enduring. One of the main difficulties can be managing stress, and not having free time to let go of work, many entrepreneurs have discussed working 12 hour days, and have done so consistently for a specified number of hours and are able to create life changing habits after they have set their businesses into orbit.  Others have shared online and in person the ability and freedom to work form home, online, and or at a destination and on the go.  This is a wonderful opportunity, but realisticily where do you find your self at at times as an entrepreneur. 

As the owner of my own lifestyle company, I have been through highs and lows after my business has been established.  After business building, design, procurement, infrastructure, and network building, I found that marketing dollars were spent, and the audience just are not there to receive what I have to offer, but they had and have many things to offer them selves.  I learned to balance this by learning new skills, accessing technical skills and knowledge, collaborating, and although I have a full on lifestyle company with product and service lines, I learned that continuing to build my portfolio was important, not only self rewarding, but professionally rewarding as well.

I currently work a flexible schedule and am working on a business management plan and organization task force operations management program.  I have online tools that have been working for years and have recently signed up for new social media management programs and online stock photo and design editing programs.

"My first Logo!"

Being an entrepreneur has always been self rewarding, at a young age, I was given the opportunity to work as an consultant. This awarded me creative freedom, talent growth, and business acumen, in addition to having a valuable source of mentors and collegues.  My drive is still there, my acumen, is still there, and so is my ability to focus and plan, design, and build, sale is skill, I haven’t learned fully, online sales mainly, and some of the automations, and editorial planning is not happening fully in my business as of yet, although I have produced campaigns as a consultant. 

"One of my newest logo's with a new color (yellow) the other version is pink (company branded)"

I think I have this big over all picture in my head, and have been disseminating it to the world, and I think people get it, and I think people like it and want it, but why are thy not buying? That is the big picture story, nurturing leads and relationships, asking for money, and waiting for people to show up at my door and or flood my inbox, and social media, and paypal account with dollars and optins for my campaigns, is a bit much to ask. If I put in more time to these tasks, carefully planning, posts, designing attractive, copy and graphics, and also, making sure I am speaking to customers, buyers, and those who are great for my particular offer, will yield the results I need as a business owner. I am self supported and when I say marketing, I mean marketing dollars, being a self supported entrepreneur, I pay for and have paid for everything out of pocket for several years, business development, partnerships, location, and resources in and within my company.  When it came to certain aspects of my business plan, such as supporting my unique intercompany theme Style List, I had invested all my dough in every other aspect of my business, I had no more funds for marketing to customers, lead generation, and nor paid promotions. 

Fibi & Clo is an awesome Shoe Partner,  Handmade Designer Sandals! 

One thing I am learning about is SEO, and FREE, there are so many free things out there on the internet to help you build your audience, along with PAID software.  SEO is big, due to needing to build keywords, that are searched often on the internet, relevant to your company, so that you can be found on search engines. Organic web traffic and audience building, so I can have views for my online content, perfect and I am learning SEO and, think I got it, then wait, maybe I don’t, I don’t have a list of keywords for my business, I have a list of #hastags.  Same thing? At this point I think so, but I am unsure. 

My Consumer Engagement Company Logo Style List!

I really need to jump on the ball with SEO, the term has been floating around the internet for years, I had a huge Ebook once, but never read it, at the time I hoped to build my business offline.  Now the term SEO is a Business must and a Business function.  I should incorporate SEO right now as I am blogging.  

Blogging in business has also helped as an entrepreneur, I have learned to provide, insight about my company, to fellow, bloggers, and collaborate in Blogging Groups.  Here is were I have found the most business break throughs in the past month.  It is like joining a collective, but a collective of technically skilled professionals, who you have to find your match.  I have found highly skilled business advice, highly skilled shared services, and collaborations that have worked to support functions that seem less important to a Company CEO. 

Style List Logo

Another thing that has worked me through my stress as an entrepreneur is going back to my email account, where I have subscribed to services, as I began my business and entrepreneurship journey, access, subscribing to and bookmarking services.  These emails and book marks and my inbox folders are invaluable resources I should be tapping into.  One company I have found especially now, I joined and or subscribe to their program 2 years ago, and was overwhelmed at the idea, and had researched the idea before and had subscribed to more information, then I found the perfect support program! I did not have what I needed at the time to support, I was mentally not there, and working on other tasks, such as building my business plan, off paper.  Now that my business plan is built off paper, and I have been in business getting my feet, stable.  I am now ready to become a Coach.  I have the skills, acumen, resources, knowledge, and backend support form a Coaching Company and or business arm.

I now provide Coaching for Bloggers, Business Owners, and Coaches

Building my company portfolio and learning new skills, is as rewarding as owning my own lifestyle company.  My options within my business is to flourish, I can work on tasks that are relevant to my skill set, interest, and my level of IQ and my dream.  I have built a wonderful brand, designed a lifestyle company, along with infrastructure and design.  I can now add a Coaching Practice to my platform, and provide bloggers, business owners and coaches, access to resources and training, along the lines of my profession, niche, and what pain points they are experiencing. One of the best part of about it is I am doing something that I Love! Helping others and providing service solutions to their own tasks, You can’t beat that, a rewarding career, a rewarding job, and a rewarding lifestyle.

 Cynthia Crosby

Love line!